Since everyone is an expert at something, Squidoo should have no problem growing traffic as word about it gets around.
On Squidoo, anyone can sign up to become a "Lensmaster." Each Lensmaster creates a "lens" (or multiple lenses if they're multi-experts). Each lens is basically a mini-site on a topic that the Lensmaster considers herself an expert on.
From what I saw, it seems that most Lensmasters are brilliant, passionate and knowledgeable. I was really amazed at the wide range of things on the site, such as:
• the benefits of powernapping (because, apparently, 33% of people would like to nap at work)
• the 10 best zombie movies ever made
• the best tea from all over the world
• survival tips for frequent flyers
I thought the percentage of people who would like to nap at work would be much higher than that!
I'm excited and am working on my first lens. What will yours be?