This new line features six classic books. See a picture of Jane Austen's Emma at left, one of the series. Yes, that's really what it looks like!
My Penguin invites those who have created a cover to email them a jpeg of it. The reader-created covers are then posted in an online gallery for all to see.
What a creative idea! This could be an effective way to help students feel much more personally connected to their required-reading literature texts. Creating the cover, whether by drawing or collaging or painting, could be part of a student assignment. I like the inter-disciplinary possibilities.
Thanks to psfk for the tip.