Writers love to write, though it's often hard work. Even when intense writer's block pays a dastardly visit, a reward waits on the other side: the sublime satisfaction of having blasted through the block and continuing on with the story.
Tangled plot lines and misbehaving characters keep authors awake at night, as can their own children, pets and other family members. (I know a cat who insists on getting brushed at 4AM...do you?)
Many aspiring writers, active in their quest for novelling greatness, have day jobs. These necessary vocations, often clocking in at 40-plus hours per week, unabashedly devour "free" time designated for writing.
Despite endless obstacles, writers press on.
When it comes to marketing one's own work, however, writers often dig in heels, faint or flee. That's why it is so valuable when a marketing guru turns a daunting process into something accessible, worthwhile, and perhaps fun.
Interested in learning how to market your writing, either right now or in the future? Then read the post "Social Books" by Sean Howard. Howard, who is Director of Strategy and Innovation at Lift Communications, has outlined the necessary basic steps for writers to use social networking tools in developing an online marketing program for their books. Thanks, Sean!
These days, if writers don't work hard to tell a compelling story about their writing, and get their books public attention, then their books won't get bought and read — no matter how great their stories are. Consider marketing as a necessary part of the authorship process; doing so will help insure that your books make it to your readers' hands, minds and hearts.