I'm starting a new blog feature called "worditis" (pronounced "wurd-ahy-tis"), defined as thus: thinking about the meanings of words and phrases too much, thus actually coming up with new, additional or extreme meanings.
Here's my first example:
While shopping the other day, I noticed that some men's pants were "anti-wrinkle". But those same men's pants used to be "wrinkle free" just a few month's ago.
Marketers often change wording on products to make them seem better than before, even though no change has been made to the product. This may be one of those times.
But here's my thinking: Not only have these pants been completely liberated from wrinkles (i.e., "wrinkle free"), they are now completely against wrinkles altogether (i.e., "anti-wrinkle). WORDITIS!
Wordy people out there — do you do this, too?
